Master of Business Administration (MBA) skills aren’t just something you pick up in textbooks. They’re real-world learnings that help you lead, grow and succeed in today’s business world. Whether you’re aiming to move into management, shift industries or sharpen your edge in a current role, the right MBA program can give you both the confidence and the capability to get there.
At the University of Fredericton (UFred), our fully online MBA program is designed with busy working professionals in mind. You won’t only gain a respected degree — you’ll learn the skills that matter most in real business environments, all in a format that fits your life.
Wondering what those skills are, and how they’ll help you advance? Let’s take a closer look.
What skills do you gain from an MBA?
We’ve broken it down into two key categories: hard skills (the technical, analytical know-how) and soft skills (the people-first, leadership-focused strengths). Together, these skillsets help you navigate complex challenges, communicate clearly and lead with purpose.
The hard skills that give you a competitive edge
Hard skills are the foundation of a strong business leader. They’re practical, measurable and highly valued by employers across industries.
1. Financial literacy
Understanding how money moves through an organization is essential. In UFred’s MBA program, you’ll build a solid understanding of accounting, budgeting, investment principles and capital markets. These financial skills help you make informed decisions and manage resources with confidence.
Looking to go deeper? You can explore these topics further in our Finance Leadership specialty stream.
2. Data analysis skills
From dashboards to deep dives, today’s leaders need to be fluent in data. You’ll learn how to interpret key metrics, spot trends and use analytics tools to solve business problems. These skills are especially valuable in roles where you need to make strategic, data-backed decisions.
If you're passionate about numbers and insights, check out our Business Analytics Leadership stream.
3. Strategic thinking
An MBA from UFred will strengthen your ability to think long term, assess risks and opportunities and make smart decisions. Whether you're creating a business plan or leading a department, strategic thinking skills help you align actions with goals — and stay ahead of the curve.
4. Project management
Coordinating timelines, people and processes is at the heart of every leadership role. MBA students at UFred explore project management frameworks that help streamline processes, boost productivity and deliver positive outcomes.
5. Strategic information systems planning (SISP)
Technology is central to how organizations operate. Through courses focused on SISP, you’ll explore how to align IT strategies with business goals. You’ll also gain technical skills in systems thinking, digital transformation and IT project oversight — making you a go-to leader in tech-enabled organizations.
Want to lead tech innovation? Our Artificial Intelligence Leadership specialty stream is a great fit.
The soft skills that shape strong, adaptable leaders
Soft skills are the people-first skills that support your ability to lead, communicate and adapt in a dynamic business world.
1. Leadership skills
From managing teams to leading change, strong leadership skills help you guide others toward shared goals. At UFred, you’ll explore different leadership styles, build your emotional intelligence and learn how to bring out the best in your team.
2. Communication skills
Writing clear reports, delivering compelling presentations and leading tough conversations are all part of being an effective leader. Our MBA program helps you develop strong communication skills, including active listening, public speaking and professional writing.
3. Critical thinking and problem solving
Every business faces complex challenges. Our MBA teaches you how to sharpen your critical thinking by working through real-world case studies. You’ll learn how to approach problems creatively and make smart, strategic choices under pressure.
4. Interpersonal skills
Leaders aren’t just good at strategy — they’re great with people. From collaborative projects to group discussions, UFred’s MBA helps you develop strong people skills to foster trust and work effectively across teams and cultures.
Passionate about people-first leadership? Consider our Human Resource Leadership or Health and Safety Leadership streams.
5. Systems thinking and organizational design
Understanding how different parts of a business interact can help you lead change more effectively. During your MBA, you’ll explore how to design organizations that are agile, efficient and responsive — and gain tools to evaluate the impact of change before rolling it out.
Use your MBA skills for career momentum
Employers aren’t just looking for credentials — they’re looking for candidates who can lead, think strategically and adapt quickly. With an MBA from UFred, you’ll graduate with the MBA skills that prepare you to step confidently into management roles and respond to real business challenges.
Whether your goal is to become a business leader, transition into a new industry or grow your professional network, you’re in the right place. The skills gained through UFred’s MBA are practical, future-focused and designed to help you reach your personal and professional goals.
Ready to take the leap toward leadership?
If you’ve been asking yourself, “How will an MBA help my career?” — this is your sign to apply to UFred’s MBA program. It’s flexible, 100% online and designed for aspiring leaders like you.
Want to tailor your degree even further? Browse our MBA page to explore specialty streams that align with your desired career path.
MBA Program Information