Growth & branding: elevate your skills with Marketing Leadership courses
Marketing leaders are brand ambassadors, customer experts and innovative growth managers — key parts of every business. The Marketing Leadership specialty stream can be taken as part of your MBA or EMBA, with courses to teach transformational marketing tools: developing strategic frameworks, customer-centric culture, global initiatives and leadership skills.
You’ll gain a deeper understanding of how technology, data analytics, and global connectedness can support marketing efforts.
Students will gain practical experience through applied learning.
Develops skills to advance your
career
Networking opportunities with students from across Canada
Won’t interrupt career
momentum
Program Overview
Courses
14 total
Format
Fully online
Class size
25 students maximum
Model
Instructor-led, one online class per week per course
Apply now!
The University of Fredericton is a degree-granting university offering online business programs under Section 3 of the Degree Granting Act of the Province of New Brunswick in Canada.
The EMBA and MBA programs offered through UFred's School of Business are accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and have been fully accredited by the Province of New Brunswick since 2007.
The ACBSP accreditation stands in addition to the standard provincial accreditation.
Marketing Leadership course structure & details
After completing your foundational courses as part of your MBA or EMBA program, you’ll start your Marketing Leadership specialty stream.
The stream includes 3 courses: Online and Social Media Marketing, International Marketing, and Digital Analytics. These courses will follow a similar format as the foundational courses – they’ll include one virtual class (vClass) a week, taking place between Monday and Thursday, typically lasting 1.5 – 2 hours.
The courses are designed to offer practical applications of theoretical knowledge, so you’ll know how to apply your skills to real-world scenarios.
Specialty Courses
Committed to academic excellence
Faculty with Industry Experience
Program Advisory Council
Academic Leadership
Master of Business Administration
The Marketing Leadership specialty stream can be taken as part of your MBA — a leadership program that will establish you as top talent, capable of leading organizations to success. Find out if this program is the right fit for you.
Learn MoreExecutive Master of Business Administration
The Marketing Leadership specialty stream can be taken as part of your EMBA — an exclusive leadership program meant to build C-level leadership skills capable of reshaping industries. Find out if this program is the right fit for you.
Learn MoreNeed assistance?
Our Program Advisors are here to answer any questions about our programs, the tuition fees, or how to apply.
Service Hours: Monday - Friday 7:30am to 3:30pm ET
We're here to support you
Our Program Advisors will help you if you have questions about your choice of study program, the admission requirements, or the tuition fees, for example.
Just give us a call
A UFred recruitment advisor is ready to help answer your questions.Entry requirements
We’ll advise you every step of the way – and help you understand our MBA and Executive MBA entry requirements – to make applying easy.
Live online classes
The courses in this program include weekly vClasses (online classes), offered in the evenings and led by members of our faculty in a lecture or seminar format.
Online group work
Combine independent learning with recurring online group assignments, through collaborative projects with your classmates.
Online campus
You'll get the same education, networking and collaboration opportunities on-campus programs offer - through our online campus.
Resources
All of our services are available to you digitally: a library, a bookstore, support from advisors and peers, and instructor office hours.
Apply now!