Trends in Global Strategy

In this course, students will use cases, lectures and assignments to identify and understand the operating and competitive environment of the organization, use this information to define the organization’s strategy and market positioning, and implement the strategy by moulding and organizing its resources, its competitive ability, and its operating efficiency. We’ll also examine managing relationships within global organizations and their alliance partners to implement strategy, moulding the terms of competition to favour an organization, and form profitable relationships with customers.