Decision Analysis for Managers

This course uses math and statistical concepts to develop students’ ability to understand and apply deterministic and probabilistic models to business problems and solutions. In this course, students gain different perspectives on the decisionmaking process in business settings. The course covers key analytical and data mining methods applicable to business situations, such as new product launches, object screening and classification, market segmentation, fraud detection, employee retention, personalization, as wee as pricing and sales promotions. Additionally, students learn how to recommend the most suitable modelling techniques based on technical output, business objectives, ethical concerns, and data governance issues.