MBA 6025

Developing Innovation Skills

https://ufred.ca/courses/mba-6025/

Course description

This course takes a broad view of the term product, including tangible goods, intangible services, organizational processes, and more. It is a comprehensive course that explores the creation of new products and enhancing existing products for external or internal customers.

Students will learn the truth of the myths associated with innovation; that innovation is not about being especially creative, lucky or a genius. Instead, innovation is a process, and students will be equipped as an innovator as they learn that process. This course will deepen students’ understanding of innovation, and will explore the skills they already have, such as assessing value in everyday purchases, which will help to equip them for the innovation process.