Storytelling in Social Media

Storytelling is more than a creative tool, it’s a strategic marketing competency that empowers brands to connect emotionally, build trust, and differentiate themselves in saturated digital spaces. The focus of this course is on social media storytelling. Because this form of storytelling draws not only on traditional techniques but also on platform-specific tactics and participatory culture. This course provides you with the corresponding theory, history, and research. These fundamentals will enable you to assess the quality of social media storytelling and inspire your own storytelling practices. For instance, you will learn about the differences between types of content as well as the characteristics of auditive, visual, and audiovisual storytelling. In contrast to other digital storytelling methods, social media storytelling has a strong focus on audience participation. Therefore, you will learn how to engage with audiences and communities. Drawing from communication theory, brand strategy, and media practices, this course will help you transfer storytelling theories and techniques into practice and apply them within digital marketing contexts. You will be empowered to develop story-driven content that resonates across diverse social media platforms and user groups.