Major Research Project: Digital Strategy and Planning II

In this course, students advance from preparation to execution, independently carrying out the research project designed in MET-5009-01. Students collect, analyze, and interpret digital marketing data using advanced analytical tools and methodologies. Emphasis is placed on applying theoretical knowledge to strategic, real-world marketing contexts and demonstrating original analytical insight. A standardized reporting framework ensures academic rigor, while peer-review checkpoints provide constructive feedback and maintain professional standards. The final deliverable is a professionally structured research paper showcasing students’ analytical excellence, strategic thinking, and the ability to present actionable recommendations for contemporary digital marketing practice.