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MKTG 3630

International Market Entry Strategies - FITTskills Course

https://ufred.ca/courses/mktg-3630/

Course description

This course examines what individuals in organizations need to know and do to ensure the success of new international ventures. Careful analysis and planning are necessary to choose the most effective market entry strategy for a new venture. The chosen strategy must be successfully implemented and managed, which includes demonstrating cultural competence and complying with applicable local and international laws.

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