Marketing Strategy

This course expands students’ knowledge of formulating and implementing marketing strategies for brands and organizations. The content will focus on the role of marketing activities in the business enterprise and their utilization to achieve a sustainable competitive advantage. Students will gain an understanding of the strategic challenges and opportunities created by the dynamic nature of markets. This course examines the critical marketing plan elements, the global implications of marketing, the major forces impacting marketing strategies, issues such as corporate responsibility, value propositions, the marketing mix, and other key analysis areas integral to the study of marketing. The opportunity for further study is established as awareness and understanding are gained, both in the role marketing has in business and its impact on society.