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MKTG 4600

International Marketing

https://ufred.ca/courses/mktg-4600/

Course description

This course introduces international marketing theory, factors that need to be considered for international business, and marketing strategy decisions and strategies for international expansion. With an emphasis on global competition, students develop knowledge of global economic and trade systems and analyze and interpret the impact of various external environments on internationally-focused business and marketing strategies, including marketing mix strategy decisions for foreign markets.

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