Online and Social Media Marketing

This course examines current and emerging trends, technologies, and best practices in the evolving digital landscape. Marketing within organizations has undergone a significant shift from traditional marketing methods to an increasingly digital focus. The Internet and mobile technologies have made way for new marketing channels, and today’s marketers must be familiar with evolving digital landscapes to maintain a competitive stance, build and manage customer relationships, and be relevant to current and future customers. This course will explore the use of online marketing strategies, will analyze international marketing concepts, examine the opportunities and challenges associated with marketing across borders, and review the necessary elements in international marketing planning. Additionally, students will investigate the strategic issues that marketing management must consider as they support expanded global operations.