International Marketing

International Marketing is increasingly important as the world becomes globalized. One of the most common growth paths for a brand is expanding to new geographic markets. International Marketing involves businesses marketing product lines outside the originating market. This course will focus on the most critical decisions in international marketing and the criteria, knowledge, and research needed to make effective decisions within global operations. Students will analyze international marketing concepts, examine the opportunities and challenges associated with marketing across borders, and review the necessary elements in international marketing planning. Additionally, students will investigate the strategic issues that marketing management must consider as they support expanded global operations.