Digital Analytics

New digital marketing tools and strategies are continuously emerging based on regular data collection efforts about products, organizations, and consumer behaviour. Current digital tools are shared infrastructure of IT-enabled platforms and are major influencers in the current digital age. Digital Analytics is a Graduate course that will provide you with the foundation and working knowledge of digital analytics strategies and tactics. The course covers some of the important tools and techniques in marketing analytics with a focus on digital marketing applications. Within this course, students will learn about digital analytics tools, data gathering methods, data insight development, and how to communicate data-driven information to key stakeholders of the organization. The course will investigate digital analytics for websites, apps, social media, and other digital marketing channels.