Products and Services for a Global Market - FITTskills Course

International trade is the exchange of goods and services among nations. The development and manufacturing of goods and the design of services are a primary activity of the global value chain. This course examines what, why, and how organizations develop, adapt, or customize goods and services in relation to international trade. It explores differences in regulatory, legal, cultural, and client requirements that need compliance or that might impact product and service development and adaptation. Organizations must analyze how these differences may impact cost, product design, packaging, labelling, product testing, service delivery, and sales and marketing. They should follow objective and thorough research, development, and testing processes that align with their overall business strategies to maintain a competitive edge in their international target markets.