Student Stories
PSL 8091
Strategic Selling and Leadership
https://ufred.ca/courses/psl-8091/
Course description
In this course students will learn to identify the critical buying influences in a sale, how to minimize any uncertainties about a customer’s receptivity, how to avoid internal sabotage, and how to leverage your strengths to maximize their competitive advantage. Upon completion of the course they will be able to bring to complex sales a clearly defined and reliable process for success that considers all the elements of the impending transaction. Leading a sales team as a participant or manager necessitates these skills.
Explore programs with this course
Credits and course categories are specific to each program.
- BusinessView Program
Executive Master of Business Administration
The MBA program designed for people with leadership experience. Let’s put your knowledge to work.
- Professional Selling Leadership — 3 credits
- BusinessView Program
Master of Business Administration
Advance your career with UFred's flagship MBA program.
- Professional Selling Leadership — 4 credits
- BusinessView Program
Master’s Certificate
Focus your ambition and advance in the area of leadership that inspires you.
- Professional Selling Leadership — 3 credits
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