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PSL 8092
Sales Enablement
https://ufred.ca/courses/psl-8092/
Course description
This course will explore at the role of technologies used in sales systems and the important decisions sales leaders must undertake when deploying these technologies with their sales force. Lead generation technologies will be examined as well as content management systems. CRM, pipeline management systems and the role of social media will be assessed through case studies and in class discussions. New technologies will be explored and assessed to determine their future importance in sales force design.
Explore programs with this course
Credits and course categories are specific to each program.
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The MBA program designed for people with leadership experience. Let’s put your knowledge to work.
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