Published on Aug 24, 2026
Sam Chung (MBA ‘22) was working as a junior geotechnical engineer when he began considering a side business in the café, restaurant or food industry. He was not certain where the idea would lead. A conversation at home helped shape his decision.
“My mom and my stepdad encouraged me to finish the MBA first,” Sam says. “They both told me that I might change my mind about what I wanted to do after completing the program. Looking back, they were right.”
Sam realized his strengths were better suited to a broader leadership and business role. He earned his P.Eng. designation and MBA in the same year. The MBA from the University of Fredericton shifted his career from traditional engineering into practical business operations.
“The MBA gave me a much broader perspective on business, leadership, and my own career possibilities,” he says.
UFred’s online format allowed Sam to continue working from 8 a.m. to 5 p.m. while progressing through his MBA. Thursday and Friday evenings were often reserved for studying at a café. He usually spent another four to five hours on assignments each weekend day.
“During my MBA, I learned that time is everything,” he says. “I simply didn’t have the luxury of sitting around doing nothing. I was constantly balancing assignments, quizzes, studying, a full-time job, and my social life.”
Invitations sometimes had to be declined or rescheduled, but the pressure made him more efficient. He learned to focus, meet deadlines and protect time for his life outside work and school.
Every so often, Sam traded his regular café for a familiar academic setting.
“It sounds funny, but being surrounded by other students helped me feel like I wasn’t the only person studying while everyone else was having fun,” he says of studying at SAIT or on the University of Calgary campus.
Sam’s classmates included professionals from health care, education, engineering, law, finance and other industries. Their approaches showed him how experience and professional context can influence decisions.
Leadership courses at UFred gave him concepts he could apply immediately. One helped him distinguish between managing work and leading people. Another became especially relevant while his company was navigating an acquisition, allowing him to examine organizational change as it unfolded.
“I have always wanted to become a good leader — someone who can create positive change, see the bigger picture, and build a culture where people genuinely want to work.”
An opportunity to build a new division at an established organization put Sam’s growing business perspective into practice. His responsibilities included developing a quality manual, hiring staff, overseeing financial activities, training supervisors and technicians, supporting branding and business development and managing daily operations.
“I was fascinated by how versatile I could be,” he says.
Moving into a division manager role in his early 30s originally made Sam wonder whether he was too young for the position. But he was offered advice that changed how he saw himself.
“One of the best pieces of advice I received was that if I ever found myself in a meeting where I felt completely comfortable, I was probably not learning enough,” he says.
Sam intentionally sought out places where others had more experience than him. He accepted responsibilities that required him to keep learning. And after three years as a division manager, he moved into a Director of Operations role.
He mentioned that he couldn’t have done this without his friends and mentors — Don, Rocky, Julius, Michael, Amna, Sherry and his mother, Hyunmi. He hopes to do the same for the next generation of leaders who are looking for guidance and support.
I have always wanted to become a good leader — someone who can create positive change.
Sam believes artificial intelligence has strengthened the need for education rather than diminished it.
“I don’t think AI reduces the value of education,” he says. “In many ways, I think it makes education even more important.”
He sees the potential of AI, but believes its value depends on what a person brings to it.
“I personally see AI as an incredibly powerful tool,” Sam says. “However, to use AI effectively, you need to understand the fundamentals and know how to ask the right questions.”
Access to faster answers has changed the process, not the responsibility attached to the result.
“The more you learn, the better questions you can ask, and the better results you can get from AI,” he says. “Just as importantly, once AI gives you an answer, you need the knowledge and critical-thinking skills to determine whether that answer is actually correct.”
Sam’s career reflects the possibilities that can emerge when someone is willing to reconsider a familiar path, build new strengths and remain committed to learning. His MBA did more than lead him toward a different role. It helped him develop capabilities he continues to use.
“For me, that is one of the most important values of higher education,” Sam says. “It doesn’t just teach you what to think—it helps you develop the ability to learn, question, adapt, and make better decisions.”
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