COMM 2710

Advanced Communication for Managers

https://ufred.ca/courses/comm-2710/

Course description

This course aims to place students within specific communication scenarios faced by managers across diverse industries. Students will express how to address each scenario in light of business objectives, stakeholder relations, and employee standards. By immersing themselves in crisis scenarios, strategic initiatives, community outreach and risk mitigations, students will be trained on best practices to advance their communications and build strong qualitative and quantitative measures. The course explores digital, print, written, and oral techniques and situates students as leaders in an organization managing the delivery, training, and implementation of communications across the organization.