The University of Fredericton (UFred) is celebrating its 20th anniversary by unveiling a phased refreshed brand that represents its roots and its future. For over two decades, the university has been championing and supporting people in becoming better versions of themselves through their life-changing education journeys. Now it is bringing these inspiring stories to the forefront of the brand.
Building a brand that matches a shared ambition
UFred is united in the belief that education truly has the power to change lives. As the university looks ahead, the refreshed brand affirms its promise to deliver high-quality, high-care online education designed for real life and real impact.
The brand will come to life over the months ahead through organic stories, creative ad campaigns and new ways of engaging with students and alumni. The university will unveil bolder visual storytelling across platforms that mirrors the drive of the Canadian institution and its community.
“What excites me about this brand is how it creates space to tell our stories,” said Sarah Martell, Head of Marketing at UFred. “It allows us to highlight the determination of our students, the expertise of our faculty and the growth of our alumni. You’ll see the brand reflected not just visually. You’ll hear authentic voices sharing the impactful moments that make UFred distinct.”
Celebrating two decades of student-centred experiences
UFred continues to evolve as a brand while staying true to its personal, student-centred approach. Faculty and staff bring passion and care to every interaction along students’ educational journeys. That way learners feel known, supported and empowered.
“As we celebrate 20 years as a Canadian institution, this refresh reflects the spirit of our students and the vision we have for the years ahead,” said Trevor Pothier, President of UFred. “It honours the original dedication that built this university. It also looks forward to the new opportunities we are creating for learners across Canada and beyond. At the heart of all we do is student success because that is what matters most.”
Changing lives across Canada
The programs at UFred are intentionally designed to be relevant and immediately applicable. They equip people with the knowledge and skills they need to succeed, meeting learners where they are and taking them further than they imagined.
More often than not, the impact of studying at UFred reaches beyond the individual. As one graduate put it: “You have made the lives of my children much better.” Staff and faculty at UFred hear about these real-world, ripple-effect transformations regularly. The brand refresh better communicates the compounding positive effect of a UFred education.
What’s ahead for UFred
The university is on a mission to make higher education accessible to people from all walks of life. UFred is broadening access so more people can fit flexible education into their lives. It is doing it all online, on purpose, introducing new degrees and growing on a national scale. It achieves this by removing barriers and enabling modern learners to advance both personally and professionally.
The university is proud to be changing the future, not just for students, but for families, workplaces and communities. That is the power of taking a life-changing education journey at UFred.