Fredericton, NB — May 27, 2026 — Canadians didn’t have a clear, credible path to becoming a professional digital marketer at the master’s level online — until now. The University of Fredericton (UFred) is pleased to unveil the only 100% online Master of Digital Marketing degree in the country. The first cohort will start this September.
Preparing Canada’s digital marketing leaders
Canada needs more digital marketing leaders. As artificial intelligence, complex data and online strategies reshape marketing, a skills gap has emerged. UFred will help equip the next generation of digital marketers with the skills they need to keep pace in a rapidly changing industry.
"The degree is addressing a real gap in specialized digital marketing education for Canadians,” said Dr. Tina Singh, Program Chair, Marketing, at the University of Fredericton. “We’re helping create marketers who think analytically, act strategically and lead digitally.”
A flexible, relevant degree for working professionals
This first-of-its-kind Master of Digital Marketing program is delivered all online, allowing students to continue working while advancing their education.
Shaped by industry leaders to reflect what employers require, the program will teach students how to design and execute data-driven campaigns across digital platforms. It supports professionals looking to deepen their marketing expertise, pivot into the field or move into digital leadership.
“As the first online master’s degree of its kind in Canada, this program represents an important step forward for marketing education,” said Trevor Pothier, President of the University of Fredericton. “It is flexible, accessible and focused on helping professionals learn the skills needed to lead the future of digital marketing.”
Program highlights
100% online delivery
One-year completion option
Part-time pathway available
No live classes to attend
Competitively priced tuition
The program includes core courses, electives and a two-part major research projects. Areas of study include digital strategy, data-driven decision making, AI-assisted marketing, customer experience, social media strategy, content marketing, marketing ethics, SEO and CRM tools.
More than 20 years of online teaching excellence
UFred’s Master of Digital Marketing builds on more than two decades of online business education. It complements UFred’s portfolio of programs, including the Bachelor of Business Administration (BBA), Master of Business Administration (MBA), Executive MBA (EMBA) and the new Accelerated MBA for business graduates.
The University of Fredericton continues to expand its program offerings to meet the needs of the modern learners it serves.
Read full program details: Master of Digital Marketing
