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Bachelor of Business Administration

Let’s get down to business. Our online BBA teaches you the essentials to succeed as an entrepreneur or in the corporate world.

Your flexible online BBA

Earn your BBA from the University of Fredericton and jumpstart your business career. Many students and alumni have already benefited from our life-changing education. Are you next?

15+

Years average faculty teaching experience

100%

Online program

12K+

Alumni and course graduates

5K+

Current students

Online BBA Canada

Get the business education you need to build a strong foundation for career growth. Future you will thank you. 

Study anywhere, anytime

There are no live classes to attend, so you can study morning, noon or night. Your courses follow a structured schedule with fixed assignment deadlines, but you decide when to complete the work within that time. 

Interactivity, even at a distance

You’ll learn from faculty with academic expertise and real-world experience. Faculty-led courses include interactive discussions and group work, so you can engage with peers and faculty members.

Relevant, applied course work

Your courses are designed to be academically rigorous and professionally relevant. You'll be able to leverage what you learn in the classroom in real-time within your workplace. 

Nationwide networking

Get where you’re going with help from the right people. Our BBA offers networking opportunities with people across the country. You’ll be connected in more ways than any one campus could offer.  

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Duration

3.5–4.5 years*

Expect 15-20 hours/week, per course

*When students take 9-12 courses per year

Tuition

$31,200

Cost by course:

3 credits: $780
6 credits: $1,560

Courses

39

Discover business courses that match your ambition and fit your schedule. Learn from experienced faculty and gain skills you can put to work immediately. 

Start dates

Jan. 25, March 22, May 24

You'll need to apply at least 4 weeks before your chosen start date.

Next application deadline:

Dec. 11

What to expect on your BBA journey at UFred

A BBA is the standard credential for people starting their management careers. With this fully online program, you'll gain the skills and experience to become an in-demand graduate.

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Step 1: Build your foundation

Core courses and general electives

The first two years of your program consist of foundational courses, supplemented by general education electives. You’ll learn core concepts and theories related to business, finance and economics.

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Step 2: Begin your specialty stream

Understand international business

Following the successful completion of your foundational courses, you’ll start your International Business specialty stream. It focuses on the unique aspects of international management. 

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Step 3: Complete your capstone project

Solve real business problems

Your BBA studies conclude with an engaging capstone project, where you’ll have the opportunity to apply what you’ve learned to a real business case. Show us what you’ve learned. 

Gain global trade credentials alongside your BBA 

Through our partnership with the Forum for International Trade Training (FITT), UFred is an authorized FITTskills delivery partner. That means our curriculum is designed in alignment with global trade competencies and best practices.  

As part of the International Business specialty stream, courses count toward both your BBA degree and FITT credential requirements. You can acquire credits towards the FITT Diploma in International Trade by completing the assessment for each applicable course.

Course descriptions

Explore each of our courses to see how real-world lessons and hands-on projects come together to transform your learning into career-ready skills.

Core courses

This course examines what individuals in organizations need to know and do to ensure the success of new international ventures. Careful research, analysis, and planning are necessary to examine the organization’s current state, identify promising opportunities, and analyze potential outcomes, both positive and negative.

This course examines aspects of the following value chain concepts for goods and services: primary and supporting activities, distribution, and the inventory management activities of document management and procurement (which are integral to international trade logistics). Additionally, this course examines how organizations obtain resources and what they need to know to control and manage logistical systems in relation to international trade.

This course examines what individuals in organizations need to know and do to ensure the success of new international ventures. Careful analysis and planning are necessary to choose the most effective market entry strategy for a new venture. The chosen strategy must be successfully implemented and managed, which includes demonstrating cultural competence and complying with applicable local and international laws.

Introduces the language of financial accounting, designed to capture, summarize, and communicate the economic facts about an organization in a set of financial statements and related descriptive notes. The focus is on the principles of accounting and reporting to various users that are external to the organization and will emphasize what information is provided in financial statements and the uses and limitations of this information.

This course prepares students to consider how sound ethical decisions are made and to identify, analyze, evaluate, and construct thoughtful arguments using a critical voice. The course focuses on the concept of logic to build the critical thinking skills of students and introduces them to basic models for effective decision-making. The course is intended to develop competencies in students that will allow them to apply critical thinking skills in their reading, research, and assessments in future courses.

This university writing course introduces students to foundational strategies for university reading, thinking, and writing. By exploring topics such as information literacy, literature reviews, citation formatting, case analysis, and research methods, students will develop the critical thinking and writing skills required for university studies. Students will learn to write and present research and ideas through academic essays and will work in a team to analyze a case study.

This course introduces the basic concept of microeconomics – making choice decisions that give maximum “happiness” or “satisfaction” and still be within the given constraints on income and wealth. Students study how individuals make purchases and consumption decisions based on their income and prices of goods and services and how firms make production decisions based on wages, prices of raw materials and inputs, competitive factors, and their desire to achieve “maximum possible” profit. The course focuses on the role of demand and supply interactions in the context of different market structures (e.g., perfect competition, monopoly, etc.) and how this leads to the determination of prices or wages. In addition, students gain an understanding of the government’s role in influencing consumption and production choices by using taxes and other regulatory tools and the role of microeconomics in solving real-world social and political challenges (e.g., international trade, climate change, poverty, etc.).

This course examines the role of morality within business and explores the legal and ethical obligations required for sustainable business practices in the 21st century. The course will consider how ethics can impact decision-making across various business functions, including marketing, strategy, manufacturing, and accounting.

This course is designed to introduce and reinforce the mathematical skills needed to understand, analyze, and solve mathematical problems in business and financial situations. Topics covered will include algebraic expressions, systems of linear equations, logarithmic and exponential functions, simple and compound interest, annuities, and amortization. Applications will be emphasized within these topics.

This course prepares students to explain and apply the basic concepts of data analysis and to provide students with the pragmatic tools required to both conduct and assess statistical analyses. The course will cover basic descriptive measures, measures of association, probability theory, confidence intervals, and hypothesis testing.

This course will introduce the foundations for understanding the role of management in an organization. This course will cover general areas such as planning, organizing, influencing, and controlling that are relevant for any industry. We will also review issues of management such as ethics, diversity, and social responsibility.

This course will deal with the fundamental aspects of market analysis, including the management of products, pricing, place or distribution, and promotion activities. Next, this course will present related topics to the understanding and application of marketing. Finally, this course will provide a basic understanding of customer satisfaction, a measurement that is necessary for an organization to survive. By the end of this course, students will understand the importance of the marketing function to any organization.

This course provides an introduction to major concepts in finance and investments, such as the time value of money, discounted cash flows, and risk and return. We also examine further how firms decide to finance projects they assess as being worthwhile, and how to make investment decisions. Consideration is also given to capital structure, dividend policy, financial instruments, risk-return trade-offs, financial planning, forecasting, the cost of capital, asset valuation, working capital management, and performance assessment.

This course focuses on how managers use managerial accounting information to make decisions, emphasizing job and activity-based costing. Course topics include product costing, budgetary control systems, performance evaluation systems for planning, coordinating, and monitoring the performance of a business, flexible budgets, and break-even analysis.

This course is a foundational course that examines the factors that influence individual, group, organizational, and cultural dynamics as it relates to the management of an organization. The topics that will be covered include, but are not limited to, job attitudes, performance appraisals and reward systems, diversity and equity, motivation, leadership, decision-making, dealing with conflict, and organizational power and politics.

This course aims to place students within specific communication scenarios faced by managers across diverse industries. Students will express how to address each scenario in light of business objectives, stakeholder relations, and employee standards. By immersing themselves in crisis scenarios, strategic initiatives, community outreach and risk mitigations, students will be trained on best practices to advance their communications and build strong qualitative and quantitative measures. The course explores digital, print, written, and oral techniques and situates students as leaders in an organization managing the delivery, training, and implementation of communications across the organization.

In this course, students engage with data modelling and analytics techniques to solve business problems and make informed business decisions. Students also gain an understanding of data analysis principles and comparative differences among analytics techniques; students will develop knowledge of when and how to apply them using spreadsheet software.

This course will introduce students to the principles of macroeconomics. Fundamental analytical concepts and techniques of contemporary macroeconomics will be examined further, along with applications to better comprehend observed economic phenomena, current economic issues, and governmental economic policies.

The course provides students with an awareness of federal and provincial legislation as well as current challenges in strategic human resource management. Students are introduced to the employee lifecycle from recruitment, selection, training, and termination. Human resource management is introduced to students as a tool to create an engaging company culture with effective leadership.

This course will introduce students to core operation management theories, concepts and applications with a strong focus on global supply chain, procurement and strategic sourcing, manufacturing process, project management, materials and inventory management, and sustainable production management. Students will learn how to design and implement effective production strategies to maximize productivity and overall business competitiveness.

This course introduces students to the theories and practices pertinent to building a learning organization. Specifically, this course will address learning as a part of a larger system of organization development through a systems-thinking lens. Topics include understanding the learning organization as an enterprise, determining how adults learn, assessing learning needs, designing multimodal approaches to learning and learning transfer, evaluating the impact of learning on the organization, building individual and team capacities, and organizational and social issues associated with organizational learning. Throughout the course, emphasis will be placed on learner accessibility and teaching adjustment considerations to enhance learner success.

The purpose of this course is to study the synergy in innovation network teams by introducing various leadership styles and general traits of an innovation leader. Students will learn to carry out sustainable initiatives through collaboration, evaluation, and education. This course also assists in understanding how innovation leaders assess, clarify, and communicate an organization’s culture and values, leading to both small and large-scale innovation success.

This course uses math and statistical concepts to develop students’ ability to understand and apply deterministic and probabilistic models to business problems and solutions. In this course, students gain different perspectives on the decisionmaking process in business settings. The course covers key analytical and data mining methods applicable to business situations, such as new product launches, object screening and classification, market segmentation, fraud detection, employee retention, personalization, as wee as pricing and sales promotions. Additionally, students learn how to recommend the most suitable modelling techniques based on technical output, business objectives, ethical concerns, and data governance issues.

This course provides students with a general overview of the strategic planning process and provides a contextual framework for assessing the feasibility of business-level and corporate-level strategies. Topics include the concepts of corporate strategy; the decision-making process; formulation of strategy; strategic thinking; and the formation, implementation, and evaluation of strategy.

The changing nature of managing in the face of globalization requires that business strategies and management evolve. This course equips students with the underlying knowledge of the management and organizations of companies and organizations across cultures and their effect on the global business environment. Students also possess a detailed understanding of how to investigate and analyze different intercultural settings that affect global businesses and how organizational behaviour, ethical practices, and communication impact the business’s reputation and profitability.

This course delves into the complex relationship between financial growth and corporate social responsibility. Using a case study approach, students will examine and reflect on recent examples of business enterprises facing significant ethical dilemmas. Students will have the opportunity to debate and consider the various factors impacting effective, ethical decision-making within these contexts.

This course discusses the essential principles and practices used to lead others effectively. Students will learn how to develop a clear leadership vision, empower others, and build motivated teams. Students will also explore different leadership principles and qualities, the importance of developing ethical values, ways to manage diversity, and how to coach others.

This course will introduce students to the basic tenets of the legal system in the world market from a North American perspective. Using the case method, this course examines the foundational elements of business law, including dispute settlement procedures; corporate organizations; investment; domestic and international trade; contracts; intellectual property protection; and product liability. Students will learn how to identify and analyze critical legal issues and will develop a broad understanding of international business law.

This course expands students’ knowledge of formulating and implementing marketing strategies for brands and organizations. The content will focus on the role of marketing activities in the business enterprise and their utilization to achieve a sustainable competitive advantage. Students will gain an understanding of the strategic challenges and opportunities created by the dynamic nature of markets. This course examines the critical marketing plan elements, the global implications of marketing, the major forces impacting marketing strategies, issues such as corporate responsibility, value propositions, the marketing mix, and other key analysis areas integral to the study of marketing. The opportunity for further study is established as awareness and understanding are gained, both in the role marketing has in business and its impact on society.

Elective courses

This course will support students in developing and strengthening key interdisciplinary competencies for today’s networked world, enabling them to engage in constructive cooperation with others. The course introduces essential models and design possibilities for collaborative learning and working. It provides foundational knowledge and tools for self-directed, flexible, creative thinking, learning, and action. Students will explore topics of empathy and emotional intelligence. Throughout the course, students are encouraged to apply the course content to enhance their individual capabilities, improve their competency using interactive tools, and strengthen their ability to interact in diverse groups.

The course introduces computer science, its fundamental concepts, and core principles. Students will explore topics such as information representation, propositional logic, and Boolean algebra. The course delves into the three main components of computing infrastructures: hardware, networks, and software, while also introducing essential topics, including introduction to algorithms, data structures, and computer graphics. Students will also examine human-computer interaction, usability principles, and user-centred design processes. The course concludes with an examination of the broader role of computer science as a discipline, including ethical considerations and professional conduct in the field.

This course introduces fundamental programming concepts and their practical applications. Students will learn to work with basic constructs, data types, and structured data while developing coding skills such as debugging, testing, and writing readable, well-documented programs. The course also explores standard Python modules and introduces classes and inheritance.

This course explores how organizations can embrace equity, diversity, and inclusion to build a skilled, dynamic, and diverse workforce. Students will learn about the different dimensions of diversity and inclusion and evaluate the benefits of a diverse and inclusive workforce and society. They will develop an understanding of unconscious bias and privilege and the role that they play in society and the workforce.

After English, French is the primary language of international business and is often sought after in both governmental and non-governmental agencies worldwide. It is spoken in over 40 countries across five continents and is the official language in more than 20 countries. With a special emphasis on six skills—speaking, listening, interacting, reading, writing, and cultural awareness—this course aims to help students improve their public speaking skills as well as both their oral and written communication in French.

This course will allow students to understand and express basic ideas in both oral and written Spanish. Students at the end of this course can reach Level A1 (Elementary 1) based on the Common European Framework of Reference for Languages. This course provides students with grammatical, functional, discursive, communicative, lexical, and socio-pragmatic content appropriate for Level A1.

This course will introduce students to the core project management theories, concepts, and applications with a strong focus on managing project scope, project scheduling, project budget, project stakeholders, quality assurance, quality control, procurement, and communications management. Students will understand the project management process and apply the theories to manage and deliver projects on time, on budget, and per the quality standard.

This course explores the basic concepts and methods of moral and political philosophy, primarily focusing on the development and application of moral reasoning skills to relevant societal issues, including justice, equity, and diversity. The course examines social and political thought that include texts from ancient through contemporary times, addressing topics such as natural rights, revolution, law, freedom, justice, and power. Concepts will be applied to the moral, social, and political aspects of modern society.

The global political environment is a complex entity involving a wide array of actors, such as nation-states, multinational corporations, intergovernmental organizations, and non-governmental organizations, all pursuing various agendas that sometimes align but often conflict. Accordingly, this course is designed to introduce students to the global political environment, including historical context and emerging trends. Among the main topics are ongoing ethical issues within the geopolitical sphere, as well as the impacts of globalization from the business perspective. Overall, this course will enlighten students to the wider considerations of geopolitics and international relations, all within the framework of understanding the role of business in such a context.

This course introduces students to the scientific study of behaviour. Topics include the history and research methods of psychology, the biological bases of behaviour, sensation and perception, altered states of consciousness, principles of learning, personality, and abnormal behaviour.

In this course, students will be introduced to the fundamental principles of industrial psychology. The course will emphasize the exploration of research techniques, assessment methods, diversity and multicultural factors, and individual variances. By incorporating evidence-based industrial psychology, students can explore the dynamic nature of the modern workplace.

This course introduces the fundamentals of multimedia and information and communication technology for business purposes. The course addresses the characteristics of multimedia and the collection and production of multimedia artifacts used within the business environment. The course aims to develop student proficiency in creating multimedia artifacts for the business context using desktop and web applications.

This course examines the responsibilities of corporations that operate in a global economy. Specifically, we will discuss the role of culture in defining or shaping ethics and values and potential issues associated with a cross-cultural or multi-cultural operation. We will explore the history and background of corporate social responsibility (CSR) and its implications for doing business, including varying perspectives of different corporate stakeholders, i.e., shareholders, consumers, suppliers, civil society, and other constituencies. Many stakeholders expect corporations to assess and manage the social and environmental impact of their global business operations, which presents challenges and opportunities for managers implementing CSR through their core business processes.

This course emphasizes the strategies and knowledge required for successful international trade transactions. This course also addresses other financial aspects of international trade, beginning with costing and pricing considerations, risk factors for both parties, negotiations, and even cash flow and dispute resolution. Therefore, the course is more than trade finance. It looks at the financial aspects of international trade holistically to help students fully understand all financial aspects of an international trade transaction. The success and timeliness of these transactions impact an organization’s bottom line, so it is important for students to understand the full range of issues they might encounter.

International human resource management (IHRM) widely incorporates human resource activities for international employees operating in multiple nations. The students will investigate how to develop strategies, policies, procedures, and systems to manage human resource activities in an international and multicultural context. They will be introduced to topics such as cross-border mergers, acquisitions, international alliances, staffing of expatriates, multinational performance management, and international compensation. Students will explore the multifarious challenges the businesses encounter internationally, and critically examine the key tools and practices for effective international human resource performance.

This course introduces international marketing theory, factors that need to be considered for international business, and marketing strategy decisions and strategies for international expansion. With an emphasis on global competition, students develop knowledge of global economic and trade systems and analyze and interpret the impact of various external environments on internationally-focused business and marketing strategies, including marketing mix strategy decisions for foreign markets.

International trade is the exchange of goods and services among nations. The development and manufacturing of goods and the design of services are a primary activity of the global value chain. This course examines what, why, and how organizations develop, adapt, or customize goods and services in relation to international trade. It explores differences in regulatory, legal, cultural, and client requirements that need compliance or that might impact product and service development and adaptation. Organizations must analyze how these differences may impact cost, product design, packaging, labelling, product testing, service delivery, and sales and marketing. They should follow objective and thorough research, development, and testing processes that align with their overall business strategies to maintain a competitive edge in their international target markets.

Capstones

This course will guide students through the process of creating an integrated business plan. Combining theoretical business knowledge with practical application, this course will enable students to craft integrated business plans that are feasible and strategically sound. The covered topics include market analysis, financial planning, marketing strategies, and operations planning.

Please note: Students select one capstone from the final capstone options.

This course will guide students through the applied research process. Students will become familiar with the academic research process and refine their report-writing abilities. The course will conclude with a final assessment requiring students to demonstrate their competence by writing a formal applied research outline. Students will be expected to showcase critical thinking skills and the effective application of research methodologies to real-world challenges using the breadth of knowledge gained from the course.

Please note: Students select one capstone from the final capstone options.

Organizational consulting is a comprehensive field that includes various strategies and methods to support and enhance organizational effectiveness. This course will cover the critical aspects of consulting, including the roles, objectives, and approaches used to foster organizational growth and development. Students will explore the fundamental principles of consulting and examine how they can be used to align organizational goals and improve processes. Through a blend of theoretical study and practical application, this course aims to equip students with the skills and knowledge necessary to contribute to organizational success.

Please note: Students select one capstone from the final capstone options.

This course allows students to solve real-world international business scenarios by applying knowledge gained from their previous BBA courses. Throughout this course, students will learn research and data-gathering skills. To demonstrate program competence, students will develop a business plan (including relevant budgets and operational plans) in emerging markets for a select international project.

Start your journey with UFred

We make it simple to take the next step in your education. Our Program Advisors are happy to help you apply. Begin whenever works best for you.

The BBA for real lives and real impact

A well-rounded education

This program equips you with essential skills, leadership capabilities, business acumen and international market expertise to build a successful career. 

Affordable tuition

UFred offers tuition that makes sense for your budget and your future. Every program is built to deliver a high-quality learning experience. 

Theory plus applied learning

You’ll develop your business and leadership skills through a curriculum that combines theoretical and applied learning. You’ll graduate with a well-rounded managerial profile. 

Knowledge exchange

Our faculty members have strong academic backgrounds and many years of work experience in their respective fields. You’ll also share insights with bright students across the country. 

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Recognized as a leader in online education

Best Online Universities
Best Online BBA & BCom Degrees
Best Business Schools
Province of New Brunswick
“The flexibility of having online school was number one. I knew I wouldn’t be able to do something in person.

Blake Swetlikoff | BBA Graduate

“All it took was a couple hours every night and then it was all manageable.

Yashika Sharma | BBA Graduate

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